The experiments log
Every experiment on AI-engine citation behaviour — planned, running, and published — with its hypothesis and outcome. Updated as results land.
| Experiment | Type | Status | Start | Result |
|---|---|---|---|---|
| Index lag: how fast a new page reaches Google, Bing & Brave New pages pinged to Bing via IndexNow index faster than sitemap-only pages (H1); and new pages reach Google and Bing within days while Brave lags or misses them (H2). | Programmatic | running | Jun 21, 2026 | Interim (day 14/28): Google 11/16, median 3 days (range 0–12); Bing 0/16 crawled, Brave 0/16 found (confirmed); tracker bug fixed + sitemap registered 2 Jul; H1 untestable this run. |
| Publishing AI SEO experiments in public Openly publishing raw experiment data and write-ups makes the content itself more likely to be discovered and cited by AI answer engines than the same claims asserted without data. | Format | running | Jun 20, 2026 | — |
planned running done